We transform a flat in Moraira with Home Staging

We tell you how we work on the staging of a flat in Moraira using Home Staging techniques to improve its appearance before putting it up for sale.

A picture is worth a thousand words and, sometimes, a picture can be worth the sale of a property. Although, more than an image, what really leads to the sale of the property is all the work behind it: preparation of the property, home staging, neuromarketing techniques, reports, virtual tours…

So that you know exactly what work we are referring to, today we are going to tell you about the transformation of a flat in Moraira with home staging.

The flat is located in the prestigious urbanization of San Jaime and has 3 bedrooms, 2 bathrooms and a large sunny terrace with stunning views of the Bernia Mountains and the Golf Course. The flat is in need of renovation, but thanks to Home Staging and without the need for renovations involving a large investment, we have managed to capture its full potential to make it look as impressive as this.

Here we tell you about all the work we did to achieve these results.

Transformation of the house, step by step

The concept of Home Staging consists of acting on the rooms of a property to present it in a more attractive way, enhancing its strengths and minimising its weaknesses without hiding them. It involves a process of cleaning and depersonalisation as well as applying a touch of interior decoration.

Here are some of the benefits:

• It increases the selling price. According to a survey carried out by the Home Staging Association of Spain(ASHE), Home Staging increases the price of properties in 41% of cases.
• It achieves a higher number of commercial visits, increasing the chances of finding a buyer.
• It reduces the possibility of negotiating the price downwards.
• Increases the perceived value of the property.
• Achieve faster sales, saving maintenance costs.

For the transformation of this flat in Moraira with Home Staging, we carried out the following actions.

1º We visit the property

We take note of all the actions to be carried out in each room. At Hispania Homes, we work with a team of Home Stagers specialised in this type of action. Our Home Stagers know exactly what each home needs to achieve its magic.

During this visit, they will take notes of the furniture, layout and current decoration to make a list of the material they will need: kitchen utensils, tablecloths, bedspreads, artificial plants, rugs… Sometimes this material stays in the house and sometimes it is simply borrowed for the preparation of the multimedia material (virtual tour, video, photographs…).

2º We prepare the budget

Once we have identified each of the actions we are going to carry out, we prepare a detailed budget with the actions of the service and their cost. This budget will vary depending on the Home Staging service that the property needs.

At Hispania Homes we have the following options available:

• Home Staging Express

Aimed at homes in good condition, clean, tidy and with clear surfaces. This is a quick and simple service in which certain elements are included in the property to improve the photographs. These elements will then disappear from the property when the interested parties visit it in person.

• Basic Home Staging

Typical in properties in good condition in which the existing furniture can be used. Certain decorative elements are introduced to dress up the rooms (textiles, lights, paintings, props…). This material will remain in the home for a period of time and will be visible both in the photographic report and during visits to the property.

• Complete Home Staging

This is recommended for homes in a worse state of conservation, such as uninhabited homes or inherited homes. It usually requires more in-depth interventions, for which a complete decorative project will be provided, including plans of each room and renderings. It is usually necessary to use new material that remains in the home.

• Home Staging in high standing empty homes

This service is designed for refurbished or newly built homes. A complete decorative project is carried out, dressing and decorating each room with a style in accordance with the profile and standard of living of the potential client. The material that needs to be purchased remains in the property, so the buyer will receive the property as it is shown in the photographs.

>> We sell your house in Moraira <<<

Depending on the service package contracted and the type of property, different types of Home Staging may be available.

3º We transform the property

The aim is to attract the buyers’ attention through the photographs so that when they finally visit the property, they end up completely in love with it. They will be able to imagine themselves having dinner with friends on the terrace, or reading a book in the living room while the light filters through the windows. This is the connection we are looking for.

In the specific case of this flat in Moraira, the home staging work we carried out was as follows:

• We cleaned and depersonalised the spaces.
• We eliminated those elements that generate ‘noise’.
• We illuminated the rooms with new light points and translucent curtains.
• We dressed the spaces with kitchenware, bedspreads, sofa covers, cushions…
• We included decorative elements such as artificial plants, paintings, carpets, etc. to create a neutral and updated style.
• We recreated life in the rooms: a plate of ham on the worktop, a few glasses of wine, lamps and lit candles…

You can see the great changes that the house underwent through the following photographs.

 

 

 

4º We prepare the multimedia material

Once we have the room perfectly prepared, it is the turn of the technical equipment.

Photographic report

We take photographs and images of the property from different angles and perspectives in order to capture the whole essence of the property. These images are then subjected to an editing process to provide uniformity and the Hispania Homes style that characterises us so much. The images of our homes are always unmistakable.

Drone video

All our photographs are taken with a professional camera and drone. The drone allows us to obtain a perspective of the house impossible to capture with other tools, something that allows us not only to show the virtues of the house in question, but also to obtain snapshots of the environment in which it is located and its views.

Virtual Tour

Thanks to our 360º camera (the latest on the market with 4K images), we can take a tour of the property and create approximate plans of it so that potential buyers have a better spatial vision of its distribution.

Below we leave you with the Virtual Tour we prepared for this flat in Moraira.

are you interested in a Home Staging work in your home?

would you like your home to be the next to experience our magic? Would you like to know more about our services for homeowners in Moraira and surroundings?

All you need is us.