Home Staging or Interior Decoration, what does my home need?

Learn the differences between Home Staging and Interior Decoration and discover what your home needs to achieve a sale.

Selling a house is not only a question of price, but also of presentation.

In this sense, Home Staging and Interior Decoration are two different techniques but with a common goal: to improve the presentation of homes.

However, while Home Staging focuses on optimising the presentation of properties to attract the attention of the largest possible number of buyers, Interior Decoration focuses on personalising spaces to suit the preferences of their owners.

Although with different approaches, both Home Staging and Interior Decoration can help you sell your property. Do you want to know how? Here we show you the differences between each of these techniques and we will explain how to combine them at the same time to sell faster and better.

Home Staging to neutralise

Home staging is a real estate marketing strategy that aims to improve the presentation of a property to accelerate its sale or rental and maximise its perceived value. Home staging seeks to neutralise spaces to appeal to a wider audience, helping prospective buyers to imagine themselves living in the property.

• You might be interested in: How to increase the value of a house with Home Staging in Moraira

Interior decoration to personalise

While Home Staging seeks to neutralise, Interior Decoration aims to personalise the home to the tastes of its inhabitants, trying to reflect their personality through the choice of furniture, tones used, textures and arrangement of elements.

Interior decoration, also to sell better

So, if interior decoration is designed for the inhabitants of a property and not to attract potential buyers, how can it help me sell my house?

When it comes to presenting your home for the market, you have a choice:

• Depersonalising your home to attract as many buyers as possible (using home staging techniques).
• Personalise your home with the type of buyer who is most likely to buy your property in mind (using Interior Decoration).

Define the ideal buyer

However, defining the profile of the buyer who is most likely to buy your property and decorating it according to their preferences is not easy.

• First, you must know the possibilities of your home, who should I target?
• Next, you need to know their tastes, lifestyle and purchasing power.
• And finally, you have to adapt your property to their personal tastes in order to attract their attention. There may be many properties for sale on the market, but none that match what they are looking for as well as yours.

So, Home Staging or Interior Decoration?

Actually, you can keep the best of each technique and combine them to maximise your results.

Nowadays, there are real estate agencies such as Hispania Homes that go a little further, offering their clients not only the promotion and marketing of the property, but also the improvement of its staging to try to adapt it, in the most profitable way possible, to the profile of the right buyer. How?

• By decorating the property to the personal tastes of the potential buyer.
• Using Home Staging techniques to maximise the audience we can reach.

That is to say, we do not have to choose between Home Staging and Interior Decoration, what we must do is a combination of both techniques in order to capture the attention of the largest possible number of buyers, within the defined profile.

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How do I combine both techniques?

By looking for a real estate agency that knows how to analyse the potential of each property in order to know how to direct its marketing techniques to the most interesting buyer profile. To do this, as well as having demonstrable experience in improving the presentation of the properties in its portfolio, it must have tools capable of showing all the beauty and possibilities of each property:

• Professional photography to make you fall in love at a glance.
• Promotional videos that professionally show every corner of the property. Take a look at this video of a villa for sale in Moraira.
• Virtual tours so that the buyer can easily imagine themselves living in the property.
• Promotional campaigns that reach the right audience, highlighting the strengths of the property.

At Hispania Homes we know the importance of image in the sale of a property, especially when we are talking about unique properties of unparalleled beauty as are many of the properties for sale available on the Costa Blanca.

If you are looking for a real estate agency capable of transforming your property into an irresistible home for buyers in the area, at Hispania Home you will find all the resources, experience and reliability that your real estate operation needs.

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