Why do some estate agents in Moraira sell houses and others only show them?

We show you how to identify a real estate agency in Moraira that really works to sell your house.

Moraira and the Costa Blanca are some of the most desirable areas to buy a property in Spain. Its climate, natural surroundings and quality of life attract hundreds of buyers every year, especially international buyers. But just because there is a lot of demand, it doesn’t mean that selling is easy.

On Idealista alone, there are currently more than 160 real estate agencies in Moraira with properties for sale, a figure that demonstrates how competitive the sector is and how complicated it can be for a seller to choose the right real estate agency. However, choosing the best estate agent in Moraira when selling a property is vital to sell in a reasonable timeframe, at the right price and with guarantees.

At Hispania Homes we have been helping homeowners sell their properties in Moraira and the Costa Blanca for years and we know that not all estate agents work in the same way. Some simply show homes for sale. Others, like ours, work to sell them.

But how do you distinguish a real estate agent in Moraira who simply shows houses from one who actually works to sell them? In our Sellers Guide on the Costa Blanca you will find some of the keys to identify a good real estate agency in Moraira and carry out a safe and profitable operation.

Although we recommend you download our guide for more complete information, here are a few details.

Opening the door is not enough to sell

One of the most common mistakes is to think that any estate agent in Moraira can sell a property simply by showing it. Many estate agents simply open the door, accompany the client during the visit and wait for them to like it, trusting that they will soon call to enquire about it. However, they have not done any preparatory work prior to the viewing:

• They do not know the buyer and their real needs in depth.
• They hardly know the property, they have not carried out an analysis of it.
• They show the property at the selling price chosen by the owner, without a prior professional market analysis.
• They have not prepared the property to receive visits (home staging, possible reforms…), they show the property as the owner has left it.
• They consider that their work ends at the end of the visit, without carrying out a subsequent follow-up.

Selling means having a plan, not just a visit

But selling a property in Moraira, especially in such a competitive and foreign-oriented market, is not achieved by improvisation or luck. Selling a property in Moraira requires a well-defined process, a marketing plan adapted to each seller and to each property in which it is included:

Identification of the ideal buyer

What kind of buyer might be interested? Do you require external financing or do you have sufficient liquidity to buy the property outright? Are you buying on your own or do you intend to move into the property with your family? What kind of family do you have and what nearby amenities might you need?

These are just some of the questions that your Moraira estate agent will have to answer in order to define an ideal buyer profile and target your sales actions to this profile. Trying to reach all types of buyers at once only leads to an inefficient waste of time and resources.

In-depth analysis of the property

It is not enough to just write down the square metres and the number of rooms. A real estate agency should visit your property personally before showing it to any buyer, only in this way will they be able to highlight your property ‘s strengths and work on its weaknesses. Only in this way will they be able to highlight its strengths and work on its weaknesses. Does your property have a terrace from which you can enjoy spectacular sunsets? If the agency has visited your property in person, they will know how to transmit this value to the buyer and even organise the visit at the time of day when these views are best appreciated.

But the analysis of the property is not only limited to the property itself, it is also necessary to analyse its surroundings: nearby services, schools, supermarkets, leisure areas? Everything that can influence the quality of life of the potential buyer is important.

Preparation of the property

The Costa Blanca, and especially Moraira, is a region of demanding buyers. Buyers who are not just looking for any old property, but are looking for one that stands out from the rest. This type of buyer needs to connect emotionally with the property, that it fits their lifestyle and makes them imagine themselves living in it from the very first moment. That is why every detail counts when it comes to preparing and presenting it as a unique opportunity.

• You may be interested in: Home Staging or Interior Decoration, What does my property need?

At Hispania Homes we really enjoy this process. We love finding the soul of each property and squeezing all its potential so that potential buyers can perceive that magic that the original owner once perceived. That’s why we take care of every detail and prepare the property with care so that it looks spectacular: we dress the spaces, improve the lighting, rearrange the furniture to give a greater sense of spaciousness and recommend small improvements that can make a difference.

All with the aim that, from the first glance, the buyer falls in love with your home.

Market study

One of the key points for the success of a real estate operation lies in the price at which it is put on the market. This value should not be based on what the owner paid at the time, the amount needed to purchase another property or what a neighbour got for a similar property.

The price at which a property is offered for sale should be the result of market research based on up-to-date data on similar properties sold recently, current demand and the specific characteristics of the property. This is the only way to attract the right buyer and prevent the property from being burnt on the market.

Real estate marketing

To achieve a picture like this:

It is not enough to have a beautiful property.

For it to really stand out and capture the attention of buyers, it is essential to accompany it with marketing actions to match. These are some of the strategies we consider essential to achieve this:

• Professional photography with all that it entails: professional photographer, professional camera, outdoor images with drone…
• Professional video: a tour of the property to convey its essence and potential.
• Virtual Tour: so that the buyer can visit the property from anywhere, even from a distance. Very important for international buyers.
• Publication in national and internationalportals: to attract both local and foreign buyers.
• Database: At Hispania Homes we have a large database of buyers and we collaborate with the best agencies in the area so that your property has maximum visibility.
• Segmented advertising on social networks: campaigns aimed at specific audiences according to their location, interests or profile, which maximise reach and effectiveness.

Closing and after-sales service

And once you have found a buyer who is interested and capable of buying your property, the work of a real estate agency in Moraira continues. At Hispania Homes we advise and accompany the seller until the signing of the Title Deeds, but also beyond. Thanks to our Legal and Tax Department, we resolve any legal issues that may arise during the process, taking care of all the notary and registry formalities, as well as the review and preparation of the necessary contracts.

*Remember that in our Costa Blanca Seller’s Guide you can find more details on how to sell a house in Moraira safely and profitably by choosing the best real estate agency to accompany you during the process.

If you know you can’t wait any longer and want to start the process of selling your property now, contact us. Together we will design a marketing plan that will allow you to squeeze the full potential of your property and achieve a profitable sale with guarantees.